In 2014, the players of Candy Crush spent $1.33 billion on in-apps purchases. And this is just one games application. The industry in itself is immense. As of June 2015, Apple App Store ranked games as the most popular category.
Nepa~laya deals with music, films, publications and related events. Among others, Nepa~laya is the managers and promoters of Nepal's top band - Nepathya.
Kiran believes that the real Nepal and the real market is beyond Kathmandu and the future of Nepal lies with the children living in the villages.
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